Page Analysis
Indexing and crawlability
- Resources with 4xx status code
- Resources with 5xx status code
- Resources restricted from indexing
- 404 page set up correctly
- robots.txt file
- .xml sitemap
Redirects
- Fixed www and non-www versions
- Issues with HTTP/HTTPS site versions
- Pages with 302 redirect
- Pages with 301 redirect
- Pages with meta refresh
- Pages with rel="canonical"
Encoding and technical factors
- Mobile friendly
- Pages with multiple canonical URLs
- Pages with Frames
- Too big pages
URLs
- Dynamic URLs
- Too long URLs
Links
- Broken links
- Pages with excessive number of links
On-page
- Empty title tags
- Duplicate titles
- Too long titles
- Empty meta description
- Duplicate meta descriptions
- Too long meta description
Domain Factors
- Alexa Ranking
- Indexing in search engines
- Social Media Popularity
